No, it isn't marketing, it's physics and biology
. The angle of sunlight as it passes through our atmosphere affects the color of the light. In the summertime the sunlight in the northern hemisphere is more direct, and has a blue tone. In the fall and winter, the northern hemisphere leans away from the sun, so the sunlight comes through the atmosphere at a different angle, producing more red tones.
In the summertime sunlight has more of a bluish tone and plants do much better with this wavelength. Introducing reddish tones simulates fall and winter sunlight wavelengths, and signals to flowering plants that it's time to drop fruit so the seeds can get ready for springtime...