This topic really interests me, so i started calling around. Here are some ideas:
There are many other people who are also experiencing
reversion specifically with 'Matsubara Red'.
A good comparison would be Azalea 'Kinsai', which is a hybrid that is known to sometimes produce flowers that resemble the flowers of one of its parents (instead of producing the expected flowers of its own hybrid form). The commonly recommended solution in this case is to cut off that branch because people say it will not go back to 'Kinsai' (more on this below). In that set of circumstances the reversion could very well take over the entire specimen, especially if the specimen is small.
@River's Edge you mention that your specimen is "genetically pure". I definitely know what you meant, so please don't get me wrong, but conversation about 'genetic purity' quickly dissolves into questions of semantics and taxonomy, especially in the case of a hybrid like 'Matsubara Red'. I think it's important to mention this here because the issue that many of us seem to be having with 'Matsubara Red' has to do, quite specifically, with
epigenetics.
Epigenetics refers to the variables that regulate gene expression, and they are susceptible to being influenced by innumerable environmental factors. You and others have mentioned climate, but every other variable that one could imagine (e.g. water, fertilization, sunlight hours, etc.) are also possible factors of influence on the epigenetics of 'Matsubara Red' that are regulating the gene expression related to flower shape.
The prospect of identifying the variable or combination of variables that are indirectly affecting the shape of the flower is beyond what most of us can do in our gardens, but if we keep testing we might anyways arrive at useful anecdotal observations. I'm looking forward to learning from what you figure out Frank!
The factors influencing the epigenetics that regulate gene expression in 'Matsubara Red' in British Columbia do not have a permanent effect on the specimen. This means that if you brought that specimen back to wherever its 'ideal' conditions can be found (e.g. that person's garden in California) the specimen would, eventually, go back to producing true 'Matsubara Red' flowers. To get back to Azalea 'Kinsai', it is not theoretically true that a branch that has undergone a reversion could not un-revert (I hope this is the theme of the next Christopher Nolan movie
), but instead of figuring out what is causing that reversion the easiest solution is to cut off the branch in question since for 'Kinsai' the reversion occurs sporadically on the odd branch, rather than on the entire specimen as it tends to do for 'Matsubara Red'.